Surfing Max wants to provide as much aid and assistance to webmasters as possible.
This system is designed to help webmasters get traffic to their sites in a simple,
cost-effective way. This benefits the webmasters in a couple ways:

More traffic means potentially higher ratings on statistical sites, such as Alexa and SiteRanking
Higher statistical ratings mean potentially higher relevance on search engines
More traffic means more exposures and impressions are made of your site and it’s advertisements
More traffic means better positioning at ‘topsite’ websites
TopSites are just more categorical-specific versions of a statistical ratings site
More traffic means more potential customers coming through your website
One mistake that many Traffic Exchanges make is telling a webmaster that they will be
“flooded with targeted customers, ready to buy”. That is not the primary purpose of a Traffic Exchange.

READ MORE IN: http://surfingmax.com/Surf/ReferInline.php?ID=949