{"id":186,"date":"2015-10-31T19:12:39","date_gmt":"2015-10-31T19:12:39","guid":{"rendered":"http:\/\/ultramarathon.com.br\/principal\/?p=186"},"modified":"2015-10-31T19:12:39","modified_gmt":"2015-10-31T19:12:39","slug":"why-altra","status":"publish","type":"post","link":"https:\/\/ultramarathon.com.br\/principal\/why-altra\/","title":{"rendered":"WHY ALTRA?"},"content":{"rendered":"<p><a href=\"http:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra.jpg\"><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-187\" src=\"http:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-300x135.jpg\" alt=\"altra\" width=\"300\" height=\"135\" srcset=\"https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-300x135.jpg 300w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-1024x462.jpg 1024w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-540x245.jpg 540w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra.jpg 1109w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-187 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20135%22%3E%3C%2Fsvg%3E\" alt=\"altra\" width=\"300\" height=\"135\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20300%20135%22%3E%3C%2Fsvg%3E 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-srcset=\"https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-300x135.jpg 300w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-1024x462.jpg 1024w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-540x245.jpg 540w, https:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra.jpg 1109w\" data-src=\"http:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-300x135.jpg\"><\/a><\/p>\n<p>We weren&#8217;t started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, \u2014elite athletes and running store managers, \u2014wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position.<\/p>\n<p>Read more in: <a href=\"https:\/\/www.altrarunning.com\/\" target=\"_blank\">https:\/\/www.altrarunning.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We weren&#8217;t started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, \u2014elite athletes and running store managers, \u2014wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[121,120,56,122,123],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-english","tag-altra","tag-altrarunning","tag-running","tag-running-shoes","tag-shoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WHY ALTRA? - Ultramarathon Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY ALTRA? - Ultramarathon Guide\" \/>\n<meta property=\"og:description\" content=\"We weren&#8217;t started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, \u2014elite athletes and running store managers, \u2014wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/\" \/>\n<meta property=\"og:site_name\" content=\"Ultramarathon Guide\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/edsoncavalcantesp\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-31T19:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ultramarathon.com.br\/principal\/wp-content\/uploads\/2015\/10\/altra-300x135.jpg\" \/>\n<meta name=\"author\" content=\"edsonsp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@edsoncavalcante\" \/>\n<meta name=\"twitter:site\" content=\"@edsoncavalcante\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"edsonsp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/\",\"url\":\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/\",\"name\":\"WHY ALTRA? - Ultramarathon Guide\",\"isPartOf\":{\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/#website\"},\"datePublished\":\"2015-10-31T19:12:39+00:00\",\"dateModified\":\"2015-10-31T19:12:39+00:00\",\"author\":{\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/#\/schema\/person\/8fcdb5b7d611985826039282a45c86ba\"},\"breadcrumb\":{\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/why-altra\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/ultramarathon.com.br\/principal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WHY ALTRA?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/#website\",\"url\":\"https:\/\/ultramarathon.com.br\/principal\/\",\"name\":\"Ultramarathon Guide\",\"description\":\"ultramaratonas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ultramarathon.com.br\/principal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/#\/schema\/person\/8fcdb5b7d611985826039282a45c86ba\",\"name\":\"edsonsp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ultramarathon.com.br\/principal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d2d9bb5cca1375cecb8f83179abac3a7c10ce502e81bddfa1c824d80be47e12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d2d9bb5cca1375cecb8f83179abac3a7c10ce502e81bddfa1c824d80be47e12?s=96&d=mm&r=g\",\"caption\":\"edsonsp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHY ALTRA? - Ultramarathon Guide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ultramarathon.com.br\/principal\/why-altra\/","og_locale":"pt_BR","og_type":"article","og_title":"WHY ALTRA? - Ultramarathon Guide","og_description":"We weren&#8217;t started in some corporate office, but in the back room of a Wasatch Mountain running store. 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