COMRADES SIGNS 3-YEAR PARTNERSHIP WITH THIRSTI WATER

Runners will quench their thirst with Thirsti Water at this year’s 94th Comrades Marathon after the Comrades Marathon Association (CMA) announced the signing of a 3-year partnership with local bottled water company, Thirsti Water. The top spring water brand will feature as the exclusive Hydration Partner to the Comrades Marathon going forward.

Runners will be supplied with Thirsti Water at refreshment stations all along the 87km Comrades route, in addition to other traditional refreshments. Focused on delivering the highest quality water that Nature can provide, 2 million Thirsti water sachets will be made available for #Comrades2019.

With this deal just concluded, Thirsti and the CMA are committed to jointly working on a plan in the future years of this agreement to reduce the use of single use plastics (SUP’s) as part of the strategy to totally phase out plastic use by 2025.

Thirsti will be contributing tremendous logistical support to the Comrades Marathon in the form of warehousing and delivery of its sponsored water; and the subsequent direct distribution to the 43 Comrades refreshment stations.

Their comprehensive and efficient distribution of hydration throughout the 87km race is notable, thus enabling the CMA to ensure that all runners have adequate water available and that no station runs dry.

As part of Thirsti’s generous agreement, an extra 52,000 bottles of their spring water will be made available. Each finisher will receive a bottle of Thirsti spring water in their goodie bag and at the finish; as well as being utilised to hydrate the entire CMA volunteer core on race day.

READ MORE IN: https://comrades.com/comrades-signs-3-year-partnership-with-thirsti-water